KOL Performance Index

The KOL Performance Index (KPI) is a collective influencer intelligence dashboard. It ranks KOLs according to the effectiveness of their calls over a period. It is time-stamped from One Week (7 Days) to 3 months (90 days).

Ranking data from the KPI are drawn from the KOL Index database. KOLs are ranked according to the average ROI on their calls. We believe that this gives an overview of performance. However, additional markers of performance are provided for more comparisons. The dashboard presents data on the best calls for each ranking influencer.

KOLs are ranked from best to worst. Other data shown on the dashboard includes,

Mention: The number of tokens the KOL has called in their post during the selected time.

Hit Rate: The percentage of winning calls from the mentions.

Apart from the average ROI, which is the primary ranking criterion, users may also consider these metrics while doing due diligence.